OUR MISSION

Giving small shops the secrets to happier customers and more sales.

User experience design is the process of creating easy-to-use experiences.

WHAT IS UX & WHY IS IT IMPORTANT?

We know the hours you spend curating your products, planning effective social media posts, and sending thoughtful emails. We specialize in ensuring that all your hard work is worth it - that when a customer lands on your site and wants to buy one of your pieces, there aren’t any barriers that keep them from checking out. 

UX Audits • Customer Feedback • Thoughtful Solutions •

UX Audits • Customer Feedback • Thoughtful Solutions •

  • Expert UX Audit

    • Analysis of your website’s purchase flow, based on industry experience and UX best practices

    • Thoughtfully designed solutions and recommendations for top issues

    BOOK NOW - $1250

  • Customer Feedback Sessions

    • Custom interview script based on your current needs

    • Facilitation of customer calls

    • Research findings report

    • Thoughtfully designed solutions and recommendations for top issues

    BOOK NOW - $1500

  • Premium E-commerce Optimization

    Save $250 when you bundle

    Includes everything from the Expert UX Audit and Customer Feedback Sessions Packages

    BOOK NOW - $2500

Not sure which package is right for you or have a question?

Follow along @indigouxstudio for e-commerce UX tips

I have a special place in my heart for small shops. I love finding a piece for my home that I can't find anywhere else. I love when I get to support another mom and her dreams. I know from my industry experience how much money and resources e-commer
Good news: you can get a ton of feedback to improve your e-commerce website, just by talking to 5 customers. You don’t have to do a months long study with hundreds or thousands of customers - the majority of issues will be identified with just
The Goal-gradient Effect: “The tendency to approach a goal increases with proximity to the goal.” How does this apply to your e-commerce website? The closer your customers are to completing their purchase, the faster they will work tow
When was the last time you really talked to your customers? Not sent them a marketing email or liked their comment on your latest post - but really had a conversation? These conversations can provide incredible insights about why potential customers
I get it - critical feedback can be hard to hear. It’s easier to just pretend it didn’t happen and move on. Sometimes it’s a one time issue or something out of your control. But it’s important to recognize patterns and creat
If you haven’t seen your conversion move lately, here are a few things you can try! . . . . . . . . . . . . . . . #shopifydesign #shopify #shopifystore #shopifyseller #shopifyexperts #shopifypartners #shopfytips #shopifybusiness #shopifystores
How you can use Fitts’s Law to make your website more mobile-friendly… What is Fitts’s Law: “The time to acquire a target is a function of the distance to and size of the target.” What this means: The bigger a website
Have you ever bought a product and known within the first day of using it that you’ll never let yourself run out? That was me and @dimebeautyco’s Dan les bois. I’m also working my way through Dime’s skincare products and they
L O A D I N G . . . We’ve all been there - waiting for a website to respond to our clicks. Seconds feel like minutes. If there is a process in your website that requires customers to wait, use a progress bar or animation to indicate the del